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Lorraine Lane, over many years, developed and assembled considerable coaching and training materials. As part of this effort, she wrote articles some of which are published.
These articles give you greater insight into the coaching and training approach and process.
The articles can stimulate immediate benefit -- a sort of "do it yourself" starter kit for taking a realistic look at what you are doing right, what you may be doing wrong, or simply, not doing! This new awareness often triggers the start of a transformation.
Beyond individual improvement, these articles reflect how to truly make the "whole" (i.e., your business) become much larger and more powerful than simply the "sum of its parts".
The results of adapting proven methods and processes for team building, networking and marketing create a powerful synergistic effect. Harmful stress gets replaced by job satisfaction and a calm atmosphere in the workplace. More importantly, you will see an improved bottom-line even in times of economic stress as well as improved asset utilization and productivity.
10 Tips to Use at Your Next Networking Event.pdf
Networking has been part of the business scene for as long as business has been a function of mankind's evolution. For some business owners, a networking event brings about a sleepless night prior to the event. For others, networking is enjoyable and a planned activity that supports the growth of their business. more...
How Likeable Are You?
Business relationships can be improved just by the simple step of being more likeable. Lorraine Lane writes about this in the following business coaching article. more...
4 Essential Elements of a Marketing Campaign
Marketing efforts can be costly when sufficient attention has not been paid to the following vital questions. Most small businesses do not have the budget to allow for expensive marketing campaigns so it is critical to answer these questions with honesty and clarity. more...
5 Big Mistakes Small Business Owners Make
The first year of running a new business means a steep learning curve. Keeping an open mind and listening to the voices of experienced entrepreneurs can be helpful. However, listening to the loudest or 'wrong' voices can be lethal! Here is some advice about how to steer around the deepest potholes. more...
7 Tips for Powering Up Your USP
What do you say when someone asks, "What do you do?" Do you answer with a powerful Elevator Speech or do you find yourself tripping over words and going on because you haven't worked up a great response to that question? ... Here are 7 tips to help you in the construction of a powerful Unique Selling Proposition (USP). more...
Customer Service...Bah Humbug?
Yes, it's confirmed. We are in a recession. There's no avoiding that reality. Those who encourage business owners to get back to basics are loudly shouting that attention to the delivery of excellent customer service will keep you in business. ... Don't we all know that without loyal customers,
businesses will find themselves with no business? more...
Marketing Strategies That Cost Little or Less!
If you want to increase your company's revenue in this belt-tightening economy, then you might have to throw out marketing and promoting your business the old-fashioned way. What is the old-fashioned way? The belief that you have to spend money to make money. more...
Invest the Time to Target Your Market
Webster defines a target as "marked by shots fired at it; something or someone fired at or marked for attack; a goal to be achieved; something or someone to be affected by an action or development". To target a market for your business marketing is to mark it for your campaign messages. The market that you select should heavily influence and ultimately determine your marketing strategy and communication. You've heard the terms "target market" and "niche" used interchangeably in many marketing conversations. "Target market" and "niche" are not the same. more...
The Business Coach's Corner
One of the most pressing questions for small business owners is, "what can I do to successfully market my business"? When the busy-ness of running a business, answering customers, managing employees, takes up all available time and energy, how does the business owner find the time to 'market'? more... |
